The government of Rajasthan has been lucky and clever enough to cash in on its proximity to NCR: read Gurgaon in the neighbouring Haryana. Over three decades ago when India’s people car “Maruti Suzuki” set up tent in Gurgaon, it led to the industrialization of the predominantly agrarian north Indian state. Over the years, the stupendous growth of India’s number one passenger car manufacturer has led to the mushrooming growth of autocomponent manufacturers in Gurgaon and beyond. With Maruti expanding to put up another huge plant at Manesar , fresh vendors sensed an opportunity to set up shops in Bawal as well. Unforutnately for Haryana, its border ended at Bawal.
That is perhaps what might have led the rulers of neighbouring Rajasthan state to dream about a huge industrial estate on modern lines. Not haphazard growth for them, may be. Presto, comes up Neemrana Japanese Zone. I heard about him NJZ through a casual conversation with Nippon Express (3PL players) executives at the recently held India Warehouse Show. Until then, Neemrana meant the heritage hotel and nothing else for me.
As my truck passed through Neerama, my camera began clicking the upcoming NJZ. It is still early days. With Japanese settling down in their typical businesslike fashion, this region is going to witness a huge industrial base. I look forward to spending sometime in the near future.
Japanese companies are media shy. With Rajasthan Industrial Investment Corporation (RIICO) supporting this initiative, it wil be a perfect showcase for them to boast of their state as industry-friendly as the neighbouring Harayana in the north and Gujarat in the south. I luv it! Pardon, McDee for coining your trademark slogan!
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