DTC Bus Ride-5

DL 1P - C 9791 is a brand new low-floor Tata Macropolo.

Was travelling from Mehrauli to Saket recently under Route No. 427 plying to Hazarat Nizamuddin Railway Station Terminus.

The non-a/c bus was naturally crowded because it was peak time.

I noticed two handbills stuck inside the bus just near the front door.

No, it was not a DTC notice, but a private one inviting prospective candidates to call up a particular mobile number for a suitable job in hoteliering.

Another handbill of the same "illegal advertiser" was pasted bang opposite the rear door. No passenger can miss it.

Definitely DTC officials have noticed this "illegal presence" of billboard. It appeared that some effort has been taken to "disfigure" - is that the right word? - and partly succeeded with the front door one.

I wonder whether "official action" initiated against the advertiser. If yes, I would like to know.

It is no secret who the advertiser is. It ought to be the advertiser himself/herself. Why should anyone else take the trouble of printing and pasting inside public transport?

The mobile number of the advertiser is printed boldly and legibly.

Catching up with him/her ought not to pose any challenges.

The financially weak DTC should look at enhancing its revenue by leasing out space to advertisers inside DTC buses - like they do in Delhi Metro. Not a bad idea.

With such a huge fleet, the reach is phenomenal. Why not?

Any tresspasser should be brought to book and imposed a heavy penalty.

Any takers?